As a professional makeup artist, skincare line owner, and product junkie, in general, I must say I laugh at my industry's open secret. What is that secret you ask? Well since no one's giving up Victoria's Secret I guess I'll share ours. There is little to no difference between high in department store makeup and drug store makeup. The biggest difference is often the price. As far as quality goes it's generally the same formula recycled and repackaged.
I hate to be the bearer of bad news. Maybe that's why it's still not often discussed. No one wants to be the messenger that gets shot. Or it could be that the payoff is great enough to keep mouths shut. Let's take “beauty bloggers” or “YouTubers” for example. Many, but not all beauty bloggers take a substantial pay off by big beauty brands to promote their products. You know the ones that act like this particular foundation can cure diabetes or something like that. Honest opinions are very discouraged by these brands thus leaving the bloggers fanbase with an objective view of these products.
Beauty bloggers or Youtubbers are there to sell you products and services NOT to teach you how to apply your makeup. First of all, many of them are not even a makeup artist to begin with. They are makeup enthusiasts similar to most of their subscribers. To their credit, they have a magical way of making their viewers feel connected to them. This is why so many people trust their commentary.
Some beauty bloggers started to challenge the status quo. They would do this high/low tutorial. They would use high end department store makeon 1 half of their face. The other half of their face would be done by inexpensive drug store makeup. The viewers would have to guess which is which at the end of the video. Needless to say, there was no difference in any of these examples.
There's a simple explaination to how you're being ripped off. Basically, there are a few major brands that own a ton of other popular brands, both high and low end. For example, Estee Lauder is a mother company that owns Bobbi Brown, Tom Ford, Clinique, Smashbox. Mac, and a host of others. Max Factor is another mother company that owns a slew of other brands. They easily take their formulas, repackage, rebrand, reprice, and pass it off to the consumer as an original.
Most consumers are unaware of this bait and switch. All they know is that they feel more luxurious when they spend a luxurious coin. The packaging makes you feel regal. Plus the bragging rights don't feel too bad either. At the end of the day, the way the makeup looks on your face is not about how much you spend. It's all about the application. If you don't know how to apply $6 makeup from Elf you're definitely not going to have better luck with $60 makeup by Tom Ford. The moral of the story is you have the right to spend however you please on whatever you want. Just know there are better options than you’ve been lead to believe